My brain on LSD (Leading Strategy Development)
PROBLEM There is a stigma around the idea of who can claim the title of being a ‘creative’.
INSIGHT Creativity does not have a gatekeeper.
ADVANTAGE Adobe Express and Photoshop are steppingstones into expressing one’s digital creativity.
STRATEGY Show that you don’t need a fancy degree to define you as a creative.
ELMER’S is looking to highlight the importance of the involvement of dads in their child’s schoolwork life.
PROBLEM IS dads are primarily viewed as the parent who provides play and financial responsibility.
HOWEVER dads are more likely than moms to feel judged by their spouse or partner for how they parent their children.
WE NEED TO allow dads to feel confident that they are being the best parent they can be.
SO THAT dads who overwhelmingly view being a parent as an important aspect of their personal identity will feel acceptance and have a positive self-image.
HELPING TO build the bond between father and child and putting Elmer’s school glue in front of mind when it comes to school supplies.
GAP is looking to reposition its brand as a slow fashion brand.
PROBLEM IS customers enjoy fast fashion (dupes). They get to style the same luxurious looks worn by celebrities and trendsetters, or showcased on designer runways from New York to Paris, but at all-too affordable prices.
HOWEVER Gap is seen as a brand that has lost its touch with new age style, and also has questionable ethical practices.
WE NEED TO expose people to the consequences of fast fashion
SO THAT people can witness the environmental pollution and exploitation of people (garment workers) and natural resources
HELPING TO change the behavior of people’s decision making around their clothing purchases.
NESPRESSO want working black women to take time for themselves.
PROBLEM IS women, blacks, and non-tenured workers are afraid to use PTO from their employers for various toxic reasonings.
HOWEVER taking time for vacations and doctor’s appointments is just as important for ones health.
WE NEED TO share why taking time for oneself is so important.
SO THAT black women will not live with regrets of not enjoying life when they had the opportunity prior to retirement age.
HELPING TO encourage black women to not put big trips off until retirement only to find their health failing when they are ready to go.
CASPER is looking to increase customer reach.
PROBLEM IS US adults who are frequently too hot or too cold when sleeping are more likely to suffer substandard overall sleep. While both conditions are harmful to overall sleep quality, hot sleeping is more closely related.
HOWEVER the mattress is not the first thing that comes to mind to individual’s who sleep quality is disturbed by being too hot or too cold.
WE NEED TO inform people on the importance of owning the correct type of mattress for their body temperature
SO THAT they can improve their overall sleep quality and wellbeing
HELPING TO increase sales and demand for the One mattress.