ART DIRECTION
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STRATEGY
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CREATOR OF THINGS
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ART DIRECTION • STRATEGY • CREATOR OF THINGS •
WORK
Art Direction, Concept, Design
We already treat our bathroom like private entertainment stadiums; putting on concerts for our shampoo bottles and staying glued to the porcelain throne until our legs turn into TV static. So, we had Verizon take over Apartment Therapy and turn the most boring room in the house into an entertainment hall. By upgrading the space with the essentials: TV’s and bluetooth soundbars. We’re making it clear that Verizon doesn't just provide a strong signal…they provide the bandwidth for your unspoken daily routines. Officially making the bathroom the best seat in the house. Verizon also released a small number of cozy branded bathroom attire for their fans online.
Art Direction, Concept, Design, Copywriting, Interactive Advertising
U.S. federal law does not require employers to offer their employees lunch/coffee breaks. However, it is common for employers to offer rest periods of short duration, usually 20 minutes or less, to promote the efficiency of the employee. But “common” isn’t enough for the 4-hour shift employee. In retail, a 15-minute break is a myth swallowed by customer queries, long checkout lines, and transit time. This "time-shrinkage" is a barrier to true satisfaction. By championing the "Second 15," Twix transforms a rushed transaction into meaningful moments. Twix doesn't just provide the snack, it’ll provide the time to enjoy it with a “Second 15” minute break.
Art Direction, Concept, Design, Copywriting
The “morning routine” has become an obsession with a high performance metric. But most people find the actual effort of these routines exhausting or unattainable and would much rather have a solid breakfast to shortcut the same feeling of intensity. So we positioned Heinz Jalapeño Ketchup as the shortcut to that feeling. By tapping into this behavior, Heinz is kickstarting people’s morning by providing the endorphin rush of the “morning workout” through a bold breakfast experience rather than a treadmill. It’s basically a workout for your tastebuds.