ART DIRECTION
•
STRATEGY
•
CREATOR OF THINGS
•
ART DIRECTION • STRATEGY • CREATOR OF THINGS •
WORK
Art Direction, Concept, Design, Copywriting
The “morning routine” has become an obsession with a high performance metric. But most people find the actual effort of these routines exhausting or unattainable and would much rather have a solid breakfast to shortcut the same feeling of intensity. So we positioned Heinz Jalapeño Ketchup as the shortcut to that feeling. By tapping into this behavior, Heinz is kickstarting people’s morning by providing the endorphin rush of the “morning workout” through a bold breakfast experience rather than a treadmill. It’s basically a workout for your tastebuds.
Art Direction, Concept, Design, Experiential Marketing
In an era of ultra-processed fast food, flame-grilled has become a corporate buzzword rather than a culinary fact. Burger King faced a growing skepticism where consumers no longer believe brand claims without seeing the proof for themselves. We partnered with David Blaine, the world’s most famous skeptic-shatterer, to create a national tour where the magic and the meat share a single common denominator: The Smoke.
Art Direction, Concept
MoonPie seeks to create the ultimate galactic snack illuminati, recruiting SunChips, Milky Way, Sunkist, Sunny D, and Starburst. However, Cosmic Brownies — dark, gooey, and power-hungry — emerges as a rival cult community leader, challenging MoonPie’s dominance. The drama escalates as the recruited snacks must choose sides, leading to a hilarious and dramatic showdown in an absurd, Annoying Orange-inspired series filled with wit, irreverence, and cliffhanger endings.